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Paking Duck CEO Jason Wong Says Younger Consumers and Health Trends Are Reshaping CPG Packaging Demand

NEW YORK, NY., Feb. 2, 2026 — Men’s personal care and cognitive health supplements are driving unprecedented growth in packaging manufacturing, according to Jason Wong, CEO of Paking Duck, whose company achieved 200% year-over-year growth in 2025 and projects matching growth in 2026.

Wong, who serves four of the top five men’s body care brands in the direct-to-consumer space, attributes the surge to Gen Z and Gen Alpha consumers (ages 14 and older) who care significantly more about personal appearance than previous generations.

“If you look at high school kids today versus when we were in high school, it’s a night and day difference,” Wong said. “They’re showing up on videos, they want to impress others at a much younger age, and they’re putting in a lot more effort.”

The company’s 600 clients span beauty, wellness, and food categories, including Quest Nutrition and Fiji Water. Paking Duck achieved this growth without venture capital funding by focusing on what Wong calls “white space” in the packaging industry.

Supplement Shift: From Muscle to Mind

Beyond men’s personal care, Wong identifies supplements as the second major growth driver, with a notable shift from physical performance to cognitive function.

“A year ago it was the creatine phase, and the year before that was protein,” Wong explained. “Now we’re seeing growth hormones, NADs, memory, and brain functions. We’re seeing a transition from supplements purely focusing on losing weight and getting more muscles to ‘let’s make this healthy’—make your mind healthy, and everything else follows.”

Wong attributes this shift partly to influencers like longevity advocate Brian Johnson, whose self-experimentation with health optimization has popularized cognitive enhancement supplements.