NASHVILLE, TN (April, 10, 2026) —As traditional search engines undergo the most significant disruption in digital history and more and more brands compete for customers’ attention, Heather Holmes, founder and CEO of Publicity For Good (PFG), the No. 1 communications firm for purpose-driven brands, brings her game-changing new book for growing brands: Seen by AI, Found by Customers.

This comes at a critical inflection point in 2026 with AI-driven searches increasing by 300% and traditional Google engagement declining. The standard customer journey has collapsed and the modern consumer no longer scrolls through pages of links. Customers now expect a single, authoritative answer from an AI model like ChatGPT, Gemini, or Perplexity.

Why Industry Authority is the New Currency

In the 2026 media landscape, “visibility” is no longer enough; authority is the only way to survive. Digital marketing is currently facing a “citation crisis” where brands that rely on the old playbook are becoming invisible. Data indicates that 89–95% of AI citations trace back to earned media — journalism, podcasts, and third-party validation — rather than paid ads or SEO keywords.

Heather Holmes believes that industry authority is a must-have. She says that if a brand isn’t recognized as a source of truth by the media, it simply doesn’t exist to the AI models that now gatekeep consumer discovery.

Strategic Frameworks for Growing Brands

Grounded in real-world results, the book introduces the Architecture of Authority, a proprietary framework designed to help new brands to:

Dominate Generative Engine Optimization (GEO): A technical and content-driven approach to ensuring your brand is the definitive source cited by AI models.
Establish Unshakable Credibility: How to leverage the 134.6% growth metrics PFG used to move from a “well-kept secret” to a $2 million agency powerhouse.
Convert Authority into Revenue: Tactical advice on moving from being a “keyword merchant” to a “source of truth” that drives 3x more qualified leads.