PFG, a Nashville-based firm, distinguished among 135,000 PR professionals for prioritizing journalist connections and impactful storytelling.

NASHVILLE, Tenn., Feb. 26, 2026 — The Annual Qwoted Agency Awards has recently recognized Publicity For Good (PFG), the No. 1 communications firm for purpose-driven brands, as one of the top-tier performing PR firms among a global community of more than 135,000 PR professionals. This underscores an agency’s ability to foster meaningful connections with reporters and deliver impactful coverage.

To gauge an agency’s capabilities on Qwoted, a proprietary algorithm analyzed real-time performance data and feedback. PFG was singled out based on such metrics, tracking the quality of interactions and the team’s proficiency in turning pitches into published stories. Underlining this achievement is that three of PFG’s publicists were ranked in Qwoted’s “Top 100” at the end of 2025, reflecting the high-caliber expertise and individual dedication found within the PFG team. This industry-milestone reinforces PFG’s “counter-culture” approach, which moves away from traditional, transactional pitching in favor of intentional, long-term narrative authority and media relationship.

This recognition is a testament to the PFG team’s commitment to delivering quality interactions for every journalist they engage. “We believe that PR is a force for good, and being recognized for the integrity of our media relations validates that mission,” said Heather Holmes, founder of Publicity For Good.

The Annual Qwoted Agency Awards evaluation considers several critical performance metrics:

Responsiveness: Evaluating how quickly the team responds to reporters to build strong and lasting media relationships.
Quality Interactions: Tracking the quantity and meaning of exchanges to ensure every interaction is productive for all parties.
Reporter Endorsements: Incorporating direct feedback and rankings from journalists to assess how effectively the team resonates with the media.
Pitch Success Rate: Measuring how often agency pitches generate quality responses, reflecting the ability to deliver relevant, resonant ideas.

Publicity For Good will integrate the Qwoted Agency Award badge into its “Architecture of Authority” framework, a core part of the agency’s strategy for scaling purpose-led brands. The badge serves as a third-party verification of the agency’s standing within the modern media relations industry.