Publicity For Good’s Top Publicists Shine in Qwoted 100 as Top Performing PR Professionals

PFG’s Heather Holmes and Aura Lyris spotlighted for PR excellence with their purpose-driven media relations

NASHVILLE, Tenn., Jan. 29, 2026 — Publicity For Good (PFG), the No. 1 communications agency for purpose-driven brands, announced today that founder Heather Holmes and senior publicist Aura Lyris have been named to the Qwoted 100. This index identifies the top 100 public relations professionals from a pool of over 40,000 users based on their ability to provide high-quality, timely expertise to the journalism community.

Driven by Purpose and Data in Media Relations

The Qwoted 100 serves as a live index that replaces subjective industry nominations with a data-driven algorithm that monitors real-time performance. It works by tracking how quickly publicists respond to queries and how often their pitches actually result in stories. By analyzing these success rate data and feedback from reporters, Qwoted recognizes and highlights professionals who submit news-worthy pitches that effectively meet the needs of journalists and benefit the community. For Holmes and Lyris, this distinction highlights a track record of professional reliability and a consistent ability to secure features for PFG’s roster of more than 400 global clients.

“Making the Qwoted 100 is really ab